The Worst Investment I've Ever Made
You asked, and I'm here to spill. Yes, even Mrs. Dow Jones has made some money mistakes… So without further ado- here’s the worst investment I have ever made.
Please no judgment! This newsletter is my safe space. I sent you a close-up picture of my acne so I figured- you might as well know about the time I tried to stock pick too.
Okay, so the year was 2020. I was in Martha’s Vineyard for the pandemic doing Tracy Anderson workouts (RIP my knees) and desperately needed coconut water for electrolytes. But it was the pandemic so there was none. So I ordered POWDERED coconut water on Amazon from a brand called Laird Superfood (founded by pro surfer Laird Hamilton) and became obsessed. I bought all of his dairy-free coffee creamers. I got on the PR list. I was Laird PILLED. So much so that… when I found out the company was public… I impulsively bought $1000 worth of stock.
(Why Laird is a public company is another conversation but… I digress)
Flash forward to today- that stock is now worth $144, down 85%. Woof. I could have gone to Corner Store with that money. But also- the experience taught me 3 important lessons about investing I’m going to share…
One taste of powdered coconut water and suddenly I’m blindly throwing coin at a surfer’s company? That's a bigger red flag than my ex's Instagram stories. You can’t invest using gut feelings and vibes lol. Emotions are the worst financial advisor ever.
Be principled with your money.
This Warren Buffet quote sums it up best: "Investing isn't about mastering the markets; it's about mastering yourself."
Stock picking requires THOROUGHLY researching that company. Which I obviously didn’t do. If I had I would have seen some major red flags like a super competitive health food market, that the company was burning through cash faster than a shopaholic at Sephora, and there was no clear path to profitability! It would have been an immediate no.
Trying to beat the market by stock picking is a losing game, statistically. In fact, over 90% of professional stock pickers can't consistently beat the market. That's why…
Investing isn't about picking "winners," it's about diversifying.
You don't need to be a stock market genius. You just have to be consistent & stay away from trends.
Want to avoid my $856 coconut water mistake? In my bestselling course Let's Invest, I break down everything I wish I had known before that impulsive stock purchase (and all the smart money moves I've made since). You'll learn:
- How to build a diversified portfolio that doesn't rely on powdered drink companies 😉
- The exact step-by-step system I use to invest confidently (and emotionally detached)
- Simple strategies that have historically beaten even the savviest stock pickers
Join thousands of students who've gone from confused to confident investors. No surfboard required.
P.S. The course costs less than what I lost on that Laird stock - and unlike powdered coconut water, this investment actually pays off.
XOXO,
